Hyperrealistic cakes and minuscule sweet treats: meet TikTok’s niche food communities

Posted by Caroline Edwards in Trends

9 months ago

Food series have long been a popular content vertical on YouTube and Instagram, so unsurprisingly, it’s also found an audience on TikTok – #food has over 293 billion views. While flash viral trends like pesto eggs, whipped coffee and baked feta pasta have come and gone, niche food creators and their growing communities are here to stay, the more niche the better….

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