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Luxury brands and creators are here for Snapchat’s augmented reality push in the Middle East

Posted by Chloe James in Analysis

1 year ago

Snapchat is officially starting its push for augmented reality in the Middle East. The past two weeks have seen the app host exclusive events in both the UAE and Saudi Arabia, showcasing how AR can transform online experiences with both fashion and beauty. How? By letting users try before they buy. Brands such L’Oréal, Puma,…

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