Middle East: Christmas campaign analysis and strategic direction for the holiday season

Posted by Chloe James in Analysis

10 months ago

Christmas may not be a national holiday in most of the Middle East, but it’s still a major commercial event – especially in the UAE, where expats make up 89% of the population. Brands have a specific way of navigating the season in the region. While the percentage of expats is high, the reality is…

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