Middle East modest fashion market explained: Definitions, opportunities, challenges and campaigns

Posted by Chloe James in Analysis

7 months ago

The world’s biggest modest fashion market is also historically underserved. While consumers in the Middle East spend billions on modest clothing each year, their options are notoriously limited – especially in the luxury sector, which is ironic considering the region is also home to some of the world’s most affluent shoppers. But that’s all changing. In…

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