Middle East: How brands work with creators on modest fashion campaigns in high-spending market

Posted by Chloe James in Analysis

2 months ago

The Middle East spends more on modest clothing than any other region in the world. Saudi Arabia alone has a market share of $21.6 billion (£17.6 billion), helped in no small part by a young population that spends SR 546,585,000 (£11.7 million) a week on clothing and footwear. As brands begin to tap into the…

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