Middle East’s first female esports athlete on gaming’s gender gap and tips for brands looking to tap the sector

Posted by Chloe James in Case studies

1 month ago

The Middle East’s gaming market is growing fast, and its future is female. While the percentage of female gamers is estimated to be 47% in the UK and 46% in the US, in Saudi Arabia it’s women who outnumber men with a 69% share in the market. With a population of 23.5 million gamers, that…

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