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New influencer marketing landscape: 65% of consumers rely less on fashion influencers than ever before

Posted by Abby Oldroyd in News

6 months ago

The latest annual State of Fashion report by publication The Business of Fashion and consulting firm McKinsey & Company reveals how consumers interact with influencers and the opportunities for growth this year. Looking ahead in 2024, the most prominent sentiment among fashion industry leaders is uncertainty, reflecting persistent cost-of-living concerns (which is expected to dampen…

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