The art of Twitter threads: why the feature is an untapped creative tool for driving authentic engagement

Posted by Jennifer Adetoro in Trends

3 years ago

Twitter has made more changes to its interface in the last few years than it has since it first launched in 2006. And yet, no feature – arguably not even Spaces (its live audio tool) – has generated as much innovation and engagement than threads. Previously known informally as a “tweetstorm”, the format of threads,…

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