The art of Twitter threads: why the feature is an untapped creative tool for driving authentic engagement

Posted by Jennifer Adetoro in Trends

11 months ago

Twitter has made more changes to its interface in the last few years than it has since it first launched in 2006. And yet, no feature – arguably not even Spaces (its live audio tool) – has generated as much innovation and engagement than threads. Previously known informally as a “tweetstorm”, the format of threads,…

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