The sports and entertainment industry has seen an unprecedented phenomenon since 2018 – the emergence of influencer boxers and bouts. While this crossover might seem unusual, influencer boxing has evolved into a clever marketing and social media strategy, attracting mass audiences, introducing new fans to the sport, and driving brand awareness through advertising and talent…
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The Alix Earle phenomenon has created a TikTok marketing roadmap for beauty brands in Q1 2023