TikTok business strategy: Personality sells, fun gifting is back and how to harness It girl magic

Posted by Emilie McMeekan in Analysis

3 months ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Content twinning This week Luxe Collective went viral with their round-up of Pharrell Williams’ debut Louis Vuitton show (3.5 million views). Luxe Collective is a luxury sourcing app, run by the charismatic Liverpudlian Gallagher brothers….

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