TikTok food review culture: the influencers, the hotspot restaurants and how content is driving spend

Posted by Emilie McMeekan in Trends

12 months ago

TikTok is known for its love of food. In 2021, the platform caused a global shortage of feta when the community became obsessed with Baked Feta Pasta. Just look at the success of subtle chefs like Emily Mariko and our very own potato queen Poppy O’Toole. But TikTok also has the power to create hotspots. …

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