If there’s one thing consumers value in the Middle East, it’s convenience. With a dominant Gen Z population that’s grown up with the world quite literally at their fingertips, it’s a goldmine for digital start-ups that tap into the demand for everything, now. That’s why Talabat thrives. Karim Fouad, head of brand and media, tells…
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Everything you need to know about Khaby Lame, the most-followed TikToker in the world