Vegan beauty booms in Korea as influencers push products via Naver live streaming and cartoons

Posted by Dahee Chung and Hyemi Na in Trends

2 years ago

Interest in health and the environment has increased more than ever in South Korea and a 2021 survey from consulting agency 20s Lab, shows that one in three Millennials and Gen Z (27.4%) practice “intermittent vegetarianism”. Also increasing in popularity is veganism, from what we eat, wear and apply to our skin. Naturally, vegan beauty, which was…

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