Vegan beauty booms in Korea as influencers push products via Naver live streaming and cartoons

Posted by Dahee Chung and Hyemi Na in Trends

1 year ago

Interest in health and the environment has increased more than ever in South Korea and a 2021 survey from consulting agency 20s Lab, shows that one in three Millennials and Gen Z (27.4%) practice “intermittent vegetarianism”. Also increasing in popularity is veganism, from what we eat, wear and apply to our skin. Naturally, vegan beauty, which was…

Try CORQ. Insights

daily immersion for digital upskilling

  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops

Start my trial