This independent investigation into Germany’s influencer industry gives brands a clear guide to launching successful campaigns in the territory and data analysis revealing adverts driving audience engagement in 2024.
This report features:
- The top 25 viral creator adverts of H1 2024.
- Expert analyses by strategists and talent managers producing campaigns.
- Creator interviews revealing how brands are helping them become global successes.
- A rundown of Germany’s social media stars.
Key findings include:
- German creators are overlaying their videos with English text while the audio and post captions are in German. Presumably this is to give content a better chance of appealing to a larger audience. Looking at the viral ads of the year, it’s working.
- Creators are accelerating community growth through adopting WhatsApp Broadcast Channels. However, it is worth noting there is “platform fatigue” and newer propositions such as Threads lack appeal.
- The rules when it comes to signposting commercial content by creators in Germany.
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