This independent review of creator content about interiors, home, renovation and DIY in Q1 2024 provides strategic data-driven direction for brands.
It also features four data charts:
- The top 25 most engaging influencer interiors and DIY ads from Q1 2024.
- Cheat sheet of statistics on top creator interiors and DIY adverts from Q1 2024.
- The top 25 most engaging organic posts about interiors and home from Q1 2024.
- The top 25 most engaging organic posts about renovation from Q1 2024.
- Cheat sheet of statistics on top organic travel content from Q1 2024.
Key findings include:
– Content positioned as renovation rather than interiors drove more audience engagement on average (12.7% vs 8.7%).
– Interiors was the only vertical of Q1 where the majority of top ads and organic content was produced outside of London by creator who are aged 35+.
Additional reading:
- #OfficeSiren aesthetic dominates TikTok: 10 creators sharing corporate style content
- Growth of creator newsletters shows the importance of building community beyond social platforms
