This independent review of creator content about travel in Q1 2024 provides strategic data-driven direction for brands.
It also features four data charts:
- The top 25 most engaging influencer travel ads from Q1 2024.
- Cheat sheet of statistics on top creator travel adverts from Q1 2024.
- The top 25 most engaging organic posts about travel from Q1 2024.
- Cheat sheet of statistics on top organic travel content from Q1 2024.
Key findings include:
– 28% of the top travel adverts promoted specific experiences created by travel brands, taking their followers along to a unique event or day out through video content.
– The UK was the most covered destination in organic creator travel content followed by mainland Europe.
Additional reading:
- #OfficeSiren aesthetic dominates TikTok: 10 creators sharing corporate style content
- Growth of creator newsletters shows the importance of building community beyond social platforms
