This independent review of influencer adverts and organic posts in April 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
This features four data charts:
- Data analysis of and statistics from the top 50 most engaging creator adverts of April 2024.
- Top 50 most engaging creator adverts of April 2024.
- Data analysis of and statistics from the top 50 organic creator posts of April 2024.
- Top 50 most engaged organic creator posts of April 2024.
Key findings include:
- 40% of the top adverts were by apparel companies, with sportswear brands accounting for 14% of this share. The reason? Influencers sponsored to do the London marathon – and document their training journeys – delivered huge audience engagement throughout the month.
- The UK and Ireland leg of Taylor Swift’s Eras tour, which rolls into town on 7 June, is a significant opportunity for brands to engage with audiences. The top ad of April riffed on this and two of the most engaged organic posts by creators were dedicated to Swiftie culture.
Additional reading:
- From battling the cost of living crisis to the power of ugly: 4 of TikTok’s hottest property trends
-
Makeup vs skincare: 4 beauty creators on how the market has changed and what works in 2024
