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      Case studies

      Netflix Adolescence marketing

      Case studies

      Inside the marketing strategy for Netflix’ Adolescence and how it drove earned media on every platform

      By Caroline Edwards
      ginatonic_N&T

      Case studies

      Polyester Zine editor Gina Tonic on body positivity now, inclusive sizing and her debut book Greedy Guts

      By Caroline Edwards
      Snap insights Emily McDonnell

      Case studies

      Creator Snapchat content is +40% YoY: Snap Inc’s Emily McDonnell on how brands should use the platform in 2025

      By Dina Zubi
      Trailer insights

      Case studies

      How TikTok’s fan edits have revolutionised trailers for film and TV to incorporate AI and drive PR

      By Dina Zubi
      Big Manny Prince William TikTok 2025

      Case studies

      Big Manny X Prince William: Three takeaways for strategists positioning A-list talent through creator channels

      By Sara McCorquodale
      ilona maher insights

      Case studies

      Ilona Maher’s UK move is a key opportunity to connect with audiences ahead of the Rugby World Cup 2025

      By Emilie McMeekan

      Case studies

      PLANTMADE’s TikTok Shop strategy includes live streaming ten hours a day to drive up to 25% of revenue

      By Dina Zubi
      Beta Squad 2025

      Case studies

      Inside the business of being Beta Squad: The collective’s strategy ahead of their 2025 return to YouTube

      By Caroline Edwards
      Dan Harry I kissed a boy

      Case studies

      I Kissed A Boy’s Dan Harry on building a queer community and breaking the stigma around sexual health

      By Dina Zubi
      ASA influencer complaints 2024

      Case studies

      ASA cracks down on influencer health claims and affiliates: Every ruling from 2024 and what they mean for 2025

      By Emilie McMeekan
      abiola babarinde brand strategy 2025 insights

      Case studies

      Abiola Babarinde, the marketing powerhouse behind Topicals and Kai Collective, on innovating in 2025

      By Emilie McMeekan
      Ben Gallagher Luxe Collective

      Case studies

      Luxe Collective’s Ben Gallagher on turning millions of views across TikTok Shop and Live into £1.7M in sales

      By Caroline Edwards

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