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      Case studies

      Cassie Hughes

      Case studies

      Gamer Cassie Hughes AKA Geeky Cassie on co-founding Black Twitch UK and running a bespoke events brand

      By Caroline Edwards
      TNT Sports launch event

      Case studies

      Pitch Marketing Group’s Tim Maddin on fan-focused strategies, earned-first campaigns and launching TNT Sports

      By Lauren Harris
      Eurovision winner Loreen

      Case studies

      Eurovision 2024 in Malmö: 15 Swedish creators to work with for the event that drew 162M viewers in 2023

      By Dina Zubi
      Eda Sansel Ustun Instagram

      Case studies

      Creator Eda Sansel Ustun on using AI to make viral fashion content, inspiring others and doubling her audience

      By Caroline Edwards
      LuvJus cofounder Owen Petty

      Case studies

      Looking for Luv: Alcoholic craft soda brand LuvJus’ co-founders on how their TikTok dating series went viral

      By Caroline Edwards
      Aoife McNamara

      Case studies

      Ireland’s first B Corp fashion brand founder on the importance of sustainability and influencer marketing

      By Caroline Edwards
      Heather James

      Case studies

      Heather James on losing her daughter Deborah, maintaining her legacy, navigating Instagram and living a life

      By Emilie McMeekan
      Humble Crumble

      Case studies

      How Humble Crumble used UGC, viral content and Instagrammable specials to become a global food destination

      By Dina Zubi
      Just Add Joy founders

      Case studies

      Podcast partnerships agency Just Add Joy’s founders on innovative collaborations and the medium’s future

      By Dina Zubi
      Kim Kardashian

      Case studies

      Game on: Five fashion and beauty brands tapping into sport by partnering with athletes

      By Caroline Edwards
      Ginnie Chadwyck-Healey

      Case studies

      Sustainable fashion guru Ginnie Chadwyck-Healey: I want to be like the Good Housekeeping seal of approval

      By Emilie McMeekan
      Jay Richards

      Case studies

      Gen Z insights agency founder Jay Richards: This cohort suffers from choice paralysis but craves experiences

      By Emilie McMeekan

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