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F1 driver Lando Norris’ brand QUADRANT talks apparel sales, WillNE as co-owner and new athletes

Posted by Caroline Edwards in Case studies

1 month ago

Formula One (F1) driver Lando Norris’ athlete, apparel and entertainment brand QUADRANT received a seven-figure investment and made several major announcements at the start of 2024. YouTuber Will Lenney (WillNE) was unveiled as co-owner and the company revealed the four athletes who will be joining the brand and creating content for it: Swedish world rally…

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