fbpx

Creator Nerrisa Pratt on the power of TikTok, the booming craft community and why brands are missing out

Posted by Dina Zubi in Case studies

7 months ago

For the past decade, Nerrisa Pratt has slowly been building an Instagram community, first through fashion content, and then through crafting. In 2020, her husband told her about a new platform called TikTok, but she dismissed it as an app for dancing teenagers. “I just ignored it, which is my biggest regret in life, because…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here