Nerrisa Pratt

Creator Nerrisa Pratt on the power of TikTok, the booming craft community and why brands are missing out

By Dina Zubi - 29 Feb 2024
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Posted by Dina Zubi in Case studies

2 years ago

For the past decade, Nerrisa Pratt has slowly been building an Instagram community, first through fashion content, and then through crafting. In 2020, her husband told her about a new platform called TikTok, but she dismissed it as an app for dancing teenagers. “I just ignored it, which is my biggest regret in life, because…

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