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      Analysis

      In-depth research and direction from across the digital landscape.

      Homeware brands working with influencers

      Analysis

      #Kitchenware has 2.4 billion views on TikTok: CORQ analysis shows which cookware brands’ influencer partnerships receive high engagement

      By Caroline Edwards
      Influencers to work with for musical festivals

      Analysis

      Music festivals 2023: Food, fashion, lifestyle, beauty and comedy creators to partner with and how to make the best performing campaign

      By Abby Oldroyd
      Irish management agencies advice on influencer industry and market

      Analysis

      Irish management agencies share insight on why strong influencer relationships are vital for entering and succeeding in the region’s growing market

      By Caroline Edwards
      News and media organisations on TikTok

      Analysis

      How news broadcasters are succeeding on TikTok and racking up millions of followers through entertaining and informative content

      By Caroline Edwards
      London travel influencers

      Analysis

      City sightseers: London tour guides, analysis of campaigns and organic posts and who brands should work with

      By Abby Oldroyd
      South Korea virtual influencer Rozy

      Analysis

      South Korea: How virtual influencers have created both a multibillion dollar industry and an ethical dilemma

      By Dahee Chung and Hyemi Na
      Cleaning influencers and campaign analysis

      Analysis

      #CleanTok has 71.6 billion views: Here’s what posts get the best engagement and who to work with for cleaning campaigns

      By Abby Oldroyd
      Universities and students on TikTok

      Analysis

      TikTok business strategy: Five ways universities showcase their strengths and students share their studies, cooking and opinions

      By Emilie McMeekan
      Wimbledon influencer campaigns and organic posts analysis and creators to work with Jude Taylor

      Analysis

      Wimbledon 2023: How to create the most engaging campaigns, best-performing organic content and influencers attending the tennis event

      By Dina Zubi
      Scandinavian male fashion influencers in Sweden, Norway and Denmark

      Analysis

      Men’s fashion in Scandinavia explained and creators to partner with in Sweden, Norway and Denmark

      By Dina Zubi
      Global PR business founder Jenny Halpern on building a company in the influencer industry

      Analysis

      Global PR business founder Jenny Halpern on how she grew her company over 30 years: “We were the original influencer agency”

      By Emilie McMeekan
      Eid al-Adha influencers and campaigns Okayasmin

      Analysis

      Eid al-Adha 2023: Lifestyle creators to work with and analysis of which 2022 campaigns performed best

      By Caroline Edwards

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