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      Analysis

      In-depth research and direction from across the digital landscape.

      family-travel-influencer-campaigns

      Analysis

      Family travel campaigns: Best performing content and creator narratives that drive consumer engagement

      By Abby Oldroyd
      Fuck You Pay Me influencer platform

      Analysis

      F*** You Pay Me: The influencer pay transparency platform reveals creators’ most loved brands – and what they want

      By Dina Zubi
      Twitch creators and streamers UK

      Analysis

      Twitch cheatsheet for brands: Live streaming campaigns that have engaged consumers and creators to work with now

      By Abby Oldroyd
      Royal Ascot 2023 influencers to work with Kate Waterhouse

      Analysis

      Royal Ascot 2023: Consumer engagement data on horse racing event and which influencers are off to the races

      By Caroline Edwards
      dubai-luxury-tourism-influencers-hp

      Analysis

      Dubai does luxury tourism experiences like nowhere else and creators are key to helping brands stand out

      By Chloe James
      TikTok business strategy fashion formats Ambika Dhir

      Analysis

      TikTok business strategy: Four fashion formats to watch, from sustainable trends to an increase in transparency

      By Emilie McMeekan
      Influencer luxury travel best campaigns and organic posts with Temiloluwa Otedola

      Analysis

      Luxury travel: Which platform leads the way, the most successful campaigns and organic posts, and who brands should work with

      By Abby Oldroyd
      Love Island 2023 winter season finalists

      Analysis

      Love Island 2023 wrapped: Who is set for success, how the rule changes affected the show and the death of the winter series

      By Abby Oldroyd
      UK staycations campaigns and organic posts analysis Remi Akande

      Analysis

      Top campaigns and organic posts of past year and best creators to work with as #staycation hits 3.6 billion views on TikTok

      By Abby Oldroyd
      Swedish Midsommar celebration

      Analysis

      Sweden’s Midsommar celebrations: Food, fashion, interiors and lifestyle creators to partner with

      By Dina Zubi
      Paris Hilton hotel 10 minute TikTok ad director David Ebert interview

      Analysis

      TikTok business strategy: How and why director David Ebert created the hit 10-minute Hilton ad that’s reached 35m views

      By Emilie McMeekan
      how gamers using different platforms

      Analysis

      Which platforms gamers use to share their content and how #gaming has more than 400 billion views on TikTok

      By Caroline Edwards

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