Creators play a key role in marketing perfumes on TikTok. Tech-powered creator agency Kyra’s 2023 beauty survey found that 21% of Gen Z have purchased a new fragrance after being influenced while 50% of this demographic have bought a new scent without smelling it first. TikTok has a growing community of fragrance enthusiasts who are…
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Kyra destroyed itself on YouTube – but its former roster has devout fans