CORQ analysis: How five fragrance brands work with TikTokers and gain millions of views

Posted by Caroline Edwards in Analysis

3 months ago

Creators play a key role in marketing perfumes on TikTok. Tech-powered creator agency Kyra’s 2023 beauty survey found that 21% of Gen Z have purchased a new fragrance after being influenced while 50% of this demographic have bought a new scent without smelling it first. TikTok has a growing community of fragrance enthusiasts who are…

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