Gen Z’s favourite makeup brands include e.l.f. Cosmetics, Dior Beauty, Glossier, Maybelline and Fenty Beauty, according to recent findings from tech-powered creator agency Kyra. The company’s third annual Gen Z State of Beauty report surveyed 1,000 people aged between 18- and 25-years-old across the US and UK in November 2023. The study revealed the generation’s…
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The Cult of Glossier: Why the brand’s tuned-in community is turning on the company over product complaints