Luxury beauty in Korea: meet the trendsetting influencers driving makeup and skincare sales

Posted by Dahee Chung and Hyemi Na in Trending Influencers

2 years ago

The pandemic and recent lifting of the outdoor masks mandate has been shaking up the South Korean beauty industry. Sales of makeup and cosmetics at travel retailer Lotte Department Store – which has the highest market share in Korea – have seen an uptick on cushion compacts and lipsticks, both increasing by 50% and 70%….

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