Game on: Five fashion and beauty brands tapping into sport by partnering with athletes

Posted by Caroline Edwards in Case studies

5 months ago

The Paris 2024 Summer Olympics are a key opportunity for fashion and beauty brands to invest in sports. Take, for example, luxury goods conglomerate LVMH and its repertoire of brands such as Louis Vuitton, Sephora and Dior. The company is sponsoring the event and will be designing medals, supporting athletes and dressing the French team….

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