The Paris 2024 Summer Olympics are a key opportunity for fashion and beauty brands to invest in sports. Take, for example, luxury goods conglomerate LVMH and its repertoire of brands such as Louis Vuitton, Sephora and Dior. The company is sponsoring the event and will be designing medals, supporting athletes and dressing the French team….
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The new luxury fashion market equation: Resilience, relevance and renewal equals growth