“I put influencers and our affiliate schemes down as the main reason why our business has done so well,” Natalie Chapple, managing director and founder of Glisten Cosmetics told CORQ. “Without it, I don’t think we would be here right now.” The UK-based beauty brand launched in 2017 and is a true case study of…
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Critics of Tarte Cosmetics’ luxury launch don’t understand influencer marketing in the Middle East