fbpx

How Humble Crumble used UGC, viral content and Instagrammable specials to become a global food destination

Posted by Dina Zubi in Case studies

11 months ago

For the uninitiated, Humble Crumble is the world’s first crumble bakery. It has 162,000 Instagram followers and more than 63,000 followers on TikTok. On the latter, its most popular video – about its no fruit crumble – has 6.8 million views, while the TikTok of the founder’s favourite menu item has 4.5 million views. Humble…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here