For the uninitiated, Humble Crumble is the world’s first crumble bakery. It has 162,000 Instagram followers and more than 63,000 followers on TikTok. On the latter, its most popular video – about its no fruit crumble – has 6.8 million views, while the TikTok of the founder’s favourite menu item has 4.5 million views. Humble…
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