Influencer-hosted trips and travel communities: Who to work with and how brands can capitalise on the trend

Posted by Abby Oldroyd in Analysis

2 months ago

By now, most people will be well-acquainted with the idea of solo travel, but the latest trend sees solo travellers assemble for a group trip hosted by their favourite creator. While previous generations turned to travel agents for holiday inspiration, Gen Z are more likely to be inspired by social media and the influencers they…

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