#Kitchenware has 2.4 billion views on TikTok: CORQ analysis shows which cookware brands’ influencer partnerships receive high engagement

Posted by Caroline Edwards in Analysis

8 months ago

There’s a feeling of having your life somewhat together with nice kitchenware – think stainless steel pans, non-stick pots and knives that properly chop vegetables. It represents more than just cooking: it showcases responsibility and is a welcome pivot into adulthood. Creators are among those eagerly showing off their adult cooking purchases online. #Cookware has 260…

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