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True Beauty founder Aideen Kate Murphy: “My brand wouldn’t exist today without social media”

Posted by Caroline Edwards in Case studies

7 months ago

If there’s one influencer who knows about makeup and skincare, it’s Aideen Kate Murphy. The well-known Irish creator has more than 240,000 combined followers across Instagram and TikTok, and has grown her following by showcasing beauty and fashion inspiration. Not to mention, she is the founder of True Beauty, which launched in April 2022 and…

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