#Smink (Swedish for makeup) has more than 956 million TikTok views, while #Sminke (makeup in Norwegian) has more than 183 million. #Hudpleje (Danish for skincare) has 94 million views and #Hudvård (the Swedish equivalent) has 243 million views. Needless to say, there is a big appetite for beauty in Scandinavia. The Swedish skincare market was…
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