TikTok is the holy grail for beauty enthusiasts on the hunt for the latest and greatest skincare products. It’s home to face yoga, pimple patch reviews and. It’s where brands like CeraVe found cult fame and where the ‘clean look’ was born. While #SkinTok has generated a cult-following and accumulated 2.2 billion views, one of the biggest sub-genres confronting the good, the bad and the ugly is a growing community of experts. Enter: dermfluencers.
This collective of professional skin experts, ranging from dermatologists to aestheticians and facialists, are creating content to share advice and dispel skincare myths. Their increasing popularity is thanks to the platform’s vast Gen-Z skincare-obsessed audience, who are all about putting self-care first. Two-thirds of the app’s 1 billion active user base fall under this demographic, and 90% said they would rather spend on skincare than makeup.