#Student has 37 billion views on TikTok: Here’s what campaigns work well and who brands should work with

As of April 2023, it was revealed that 21% of TikTok’s global audience is made up of women between the ages of 18 and 24 while male users of the same age group made up approximately 17.5%. As the most hyper-informed and connected consumers, who account for an estimated global spend of £172 billion, brands…