Supermarket chain Spinneys: Christmas build-up, influencer marketing and purpose-driven content

Posted by Chloe James in Case studies

1 month ago

For a region that (mostly) doesn’t celebrate Christmas, the Middle East has a taste for festive food. Residents of the UAE, Lebanon, and Saudi Arabia, in particular, start searching for “Christmas food” from the end of October onwards – and that’s “Christmas food” in every sense of the phrase. Key takeaways Supermarket chain Spinneys largely…

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