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TikTok beauty trend: “I’m Cold” makeup is taking over for winter and will drive millions of views for brands

Posted by Dina Zubi in Trends

1 week ago

TikTok has given us that girl, clean girl and healing girl, and now we have “cold girl” – a make-up look that has already generated more than 18 million views on the platform, on the tag #ImColdMakeup. In tandem with the platform’s inescapable “girl” reflex – the constant proliferation of female looks and identities for each season – the trend…

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