TikTok beauty trend: “I’m Cold” makeup is taking over for winter and will drive millions of views for brands

Posted by Dina Zubi in Trends

10 months ago

TikTok has given us that girl, clean girl and healing girl, and now we have “cold girl” – a make-up look that has already generated more than 18 million views on the platform, on the tag #ImColdMakeup. In tandem with the platform’s inescapable “girl” reflex – the constant proliferation of female looks and identities for each season – the trend…

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