TikTok business strategy: Going viral on the short-form video app, from rugby teams to orchestras and biting social commentators

Posted by Emilie McMeekan in Analysis

1 year ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Coventry Rugby Sports teams across the world have adopted a trend from TikTok’s favourite baseball team The Savannah Bananas, who regularly entertain their fans IRL and online with their costumed antics – they are an…

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