Influencers and brands going viral on TikTok

TikTok business strategy: Going viral on the short-form video app, from rugby teams to orchestras and biting social commentators

By Emilie McMeekan - 14 Apr 2023
View Insight

Posted by Emilie McMeekan in Analysis

3 years ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Coventry Rugby Sports teams across the world have adopted a trend from TikTok’s favourite baseball team The Savannah Bananas, who regularly entertain their fans IRL and online with their costumed antics – they are an…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go