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TikTok business strategy: Huda Kattan returns as CEO and one London store finds a novel way to hop on a trend

Posted by Emilie McMeekan in Analysis

1 month ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Liftlab We have charted the rise of the Reesa Teesa phenomenon, the story of one woman who freed herself from a toxic marriage and charted the tale in a 50-part TikTok drama (here). According to…

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