TikTok business strategy: Ian Wright’s Wimbledon jacket storytelling magic plus Italian must-haves

Posted by Emilie McMeekan in Analysis

3 months ago

Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. Long story not short Ian Wright wove a tale this week to describe his adventures at Wimbledon, wearing an Adidas jacket repurposed from old threads by the Cloth Surgeon. In his TikTok,…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial