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TikTok business strategy: Ian Wright’s Wimbledon jacket storytelling magic plus Italian must-haves

Posted by Emilie McMeekan in Analysis

10 months ago

Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. Long story not short Ian Wright wove a tale this week to describe his adventures at Wimbledon, wearing an Adidas jacket repurposed from old threads by the Cloth Surgeon. In his TikTok,…

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