fbpx

TikTok business strategy: “The series” is the content format of 2024 and how one brand survived a PR disaster

Posted by Emilie McMeekan in Analysis

1 month ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. PR, we have a problem PR and marketing stunts have already been a theme for 2024. Take The Ordinary sending a supersize bottle of its new Hyaluronic Acid formulation down the Thames or Marks &…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial