TikTok business strategy: “The series” is the content format of 2024 and how one brand survived a PR disaster

Posted by Emilie McMeekan in Analysis

4 months ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. PR, we have a problem PR and marketing stunts have already been a theme for 2024. Take The Ordinary sending a supersize bottle of its new Hyaluronic Acid formulation down the Thames or Marks &…

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