Why luxury fashion houses’ café pop-ups are such a goldmine and particularly resonate with Gen Z

Posted by Caroline Edwards in Analysis

11 months ago

People crave real-life experiences – Gen Z in particular. Few brands are taking advantage of this more than the fashion houses that are tapping into this keen market with pop-up cafés at luxury department stores. Coach is a brand to watch when it comes to executing pop-up events. The US brand brought its Tabby Tour…

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