Tidying, closet cleanouts, weekly food shops, ‘get un-ready with me’ – these are the mundane routines captivating TikTok’s attention. Welcome to AmbientTok. It marks a pivot from long-form vlogging content we’re accustomed to seeing on YouTube. If you’ve ever watched a 30-minute vlog, you know there’s plenty of B-roll (AKA filler content). Prepping a bubble bath, making…
Try CORQ. Insights
daily immersion for digital upskilling
- Full access to CORQ, library of case studies, trend reports & campaign analyses
- Up-to-the-minute news blasts direct to your inbox twice a day
- Interactive online education & strategy workshops
Molly-Mae Hague dissolving her fillers is a watershed moment for beauty after years of “Instagram Face”