Tidying, closet cleanouts, weekly food shops, ‘get un-ready with me’ – these are the mundane routines captivating TikTok’s attention. Welcome to AmbientTok. It marks a pivot from long-form vlogging content we’re accustomed to seeing on YouTube. If you’ve ever watched a 30-minute vlog, you know there’s plenty of B-roll (AKA filler content). Prepping a bubble bath, making…
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Molly-Mae Hague dissolving her fillers is a watershed moment for beauty after years of “Instagram Face”