This independent review of creator content featuring fashion in Q1 2024 provides strategic data-driven direction for brands.
It also features six data charts:
- The top 25 most engaging influencer fashion ads from Q1 2024.
- Cheat sheet of statistics on top creator fashion adverts from Q1 2024.
- The top 25 most engaging organic posts about fashion from Q1 2024.
- Cheat sheet of statistics on top organic fashion content from Q1 2024.
- Data-driven insights on influencer content about London Fashion Week A/W 2024.
- The top 25 creator posts about London Fashion Week A/W 2024.
Key findings include:
– 44% of the top influencer fashion adverts were by trend-driven fast fashion brands, with Fashion Nova and ASOS driving most audience engagement.
– 60% of the top organic posts about fashion were by influencers with less than 100K followers who combined streetwear, sport brands and luxury labels to create smart casual looks.
Additional reading:
- #OfficeSiren aesthetic dominates TikTok: 10 creators sharing corporate style content
- Growth of creator newsletters shows the importance of building community beyond social platforms
