Fashion: Creators, consumers and campaigns, Q1 2024

This independent review of creator content featuring fashion in Q1 2024 provides strategic data-driven direction for brands.

It also features six data charts:

  • The top 25 most engaging influencer fashion ads from Q1 2024.
  • Cheat sheet of statistics on top creator fashion adverts from Q1 2024.
  • The top 25 most engaging organic posts about fashion from Q1 2024.
  • Cheat sheet of statistics on top organic fashion content from Q1 2024.
  • Data-driven insights on influencer content about London Fashion Week A/W 2024.
  • The top 25 creator posts about London Fashion Week A/W 2024.

Key findings include:

– 44% of the top influencer fashion adverts were by trend-driven fast fashion brands, with Fashion Nova and ASOS driving most audience engagement.

– 60% of the top organic posts about fashion were by influencers with less than 100K followers who combined streetwear, sport brands and luxury labels to create smart casual looks.

Additional reading:

This report is available exclusively to CORQ members. Login to download your copy now or find out more about accessing CORQ here.

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial