This independent review of creator content featuring food and beverages in Q1 2024 provides strategic data-driven direction for brands.
It also features four data charts:
- The top 25 most engaging influencer food and beverage ads from Q1 2024.
- Cheat sheet of statistics on top creator food and beverage adverts from Q1 2024.
- The top 25 most engaging organic creator recipes from Q1 2024.
- The top 25 most engaging organic posts about plant-based food from Q1 2024.
- Cheat sheet of statistics on top organic food content from Q1 2024.
Key findings include:
– Food and beverage brands are currently working most with creators who have audiences of less than 100K, but those with followings of between 100k and 500K are driving most audience engagement.
– Supermarkets produced more of the top ads that any other sector of the food and beverage industry, with Lidl’s influencer partnerships performing particularly well.
Additional reading:
- Partner In Wine founder Lucy Hitchcock on her business’ viral TikTok success
- From “fakeaways” to £1 dinners: 10 students sharing food content on Instagram, YouTube and TikTok
