This independent review of influencer adverts and organic posts in May 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
This features four data charts:
- Data analysis of and statistics from the top 50 most engaging creator adverts of May 2024.
- Top 50 most engaging creator adverts of May 2024.
- Data analysis of and statistics from the top 50 organic creator posts of May 2024.
- Top 50 most engaged organic creator posts of May 2024.
Key findings include:
- 36% of May’s top ads featured travel and experiencing new places. Exploration and holiday narratives performed well across multiple verticals. Content about brand influencer trips featured, as did GRWM posts. The main takeaway here is how a change in context on influencers’ feeds can suddenly spike audience engagement.
- 70% of the top ads were by creators with less than 500K followers. 90% of the most engaging organic posts were also by this group. Creators who are 18- to 35-years-old and based in London were most prolific across organic and commercial content.
Additional reading:
- Marks & Spencer’s pre-tax profit grows 58% YOY thanks to its effective influencer strategy
-
Insights and tips for brands as number of influencer ambassador programmes soars
