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CORQ talks to gaming app Drest on how it’s at the centre of the luxury fashion metaverse

According to Bloomberg analysts, the metaverse is predicted to be worth $800 billion by 2024. There’s a lot to play for, from future-proofing your brand and its identity, to engaging Gen Z audiences and Generation Alpha – the next demographic on the horizon. As brands and platforms jostle for primacy in the virtual reality sphere, one that stands...

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How REFY’s social media strategy and minimalist approach has created a sell-out brand

Imagine being approached by buyers from Sephora just months after launching your first brand. That’s what happened to REFY, the sellout beauty business co-founded in 2020 by influencer Jess Hunt and Shrine CEO Jenna Meek. REFY emerged onto the makeup scene with a trio of eyebrow products – a gel, pomade and pencil – promising customers the ability to replicate Hunt’s...

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Empire state of mind: inside the business of building Sidemen’s brand with manager of the creator collective Jordan Schwarzenberger

Creator collective Sidemen have spent the past decade becoming a giant in digital entertainment. Their primary YouTube channel has over 14 million subscribers, garnering more than 60 million views per video. Their business is an ever-expanding empire as they find new ways to connect with their loyal army of fans. For those uninitiated into the Sidemen universe,

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Virtual influencers could be the key to success for brands looking to enter the metaverse

The metaverse is a virtual space accessible to all, offering the opportunity to build an immersive environment beyond our analogue one. However its success is not possible without creator collaboration, and many influencers are already adapting their content to Web3. YouTubers are migrating to Twitter to share their cryptocurrency finds and female-led communities of NFT artists are growing. According...

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The anatomy of a Snapchat influencer: insights from Emily McDonnell, head of talent partnerships

Instant messaging app Snapchat has come a long way since the early days of self-deleting conversations and puppy filters. It’s now a lucrative platform for content creators with bountiful opportunities for creativity and collaboration. CORQ’s editor Louise Whitbread sat down with Emily McDonnell, head of talent partnerships in the UK, Nordics and The  Netherlands for Snapchat,...

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Influencers in Dubai: inside the industry, the biggest names and how UK brands can expand into the UAE

If someone designed the perfect place for a career in content creation, it would look a lot like Dubai. With sun, sea, and an equal supply of aesthetics and adventure, the emirate has built a reputation as the playground for Instagram’s elite. When the UK approached lockdown 3.0 in early 2021, it was the haven...

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Meet the creator of the Gender Pay Gap Bot calling out brands for International Women’s Day 2022

The dust has barely settled on another International Women’s Day (IWD) and it seems 2022 may be a crunch point for brands being called out for their empty gestures. Influencers like the Stanilands and Tolmeia Gregory have been using their platforms to criticise tone-deaf campaigns, and Twitter feeds have been full of equal pay stories from women across the...

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Case study: how Mob transformed cooking content into a food media empire

Our social media “explore” pages are inundated with delicious content from chefs, home cooks and bakers; we’re hungry while we’re still eating. If food wasn’t pervasive enough before 2022, the pandemic has undoubtedly intensified our collective interest in the art of cooking, and with that our desire to share what we’ve made. The food influencer...

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Meet the fashion director of the metaverse: Gemma Sheppard on styling for Roblox

Money and the metaverse – as defined by the collection of immersive, real-time, 3D worlds where people work, play and communicate using avatars – is on everyone’s minds. Is the drive to make real-life money from virtual lifestyles the next building block for fashion brands and retailers? Businesses are already spending big in the virtual...

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Crypto influencers: the top creators and digital currency enthusiasts on Twitter, YouTube and TikTok

In a very literal sense cryptocurrency isn’t real. It’s not a tangible form of currency you can hold in your hands or use in Tesco. However earlier this year, the cryptocurrency market value reportedly topped $2 trillion for the first time and just this week it was announced the price of Bitcoin (the most popular digital currency) surged to...

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The home report: digital stories about living in 2021 and key influencers

The past 12 months have elevated the home above everything else. It’s where we live, work and play. The spaces we call home have changed – adults have drifted from cities back to their parents’ homes. Urban families have relocated for more square feet and a natural environment. Rooms which were previously dedicated to eating...

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