Nadine Hossam and Layla Akil

Middle East: How four international food chains utilise influencer marketing to gain a foothold in the region

By Chloe James - 21 Nov 2023
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Posted by Chloe James in Analysis

2 years ago

Food delivery services are booming in the Middle East. In 2022, profits in the sector jumped by 36% as an increasing number of UAE, Kuwait, and Saudi Arabia residents chose to dine in rather than out, with the latter country experiencing the highest growth rate of food delivery revenue in the world after the pandemic….

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