fbpx

TikTok ditches ecommerce expansion plans in the UK: TikTok weekly roundup

While Boris Johnson’s cabinet imploded, there was a cabinet full of brilliant TikTok content to keep us entertained this week. But first, Conalls’ Raiments wins TikTok this week with his footage leaving Number 10. Tesco’s tormentor Nathan Lorenzo continued his assault on the budget supermarket when he acted as a shop worker watching people stealing Meal Deals with...

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now

Women’s rights dominates audio and content trends after the overturning of Roe v Wade: TikTok weekly roundup

If there was ever a sign of the strange world we are living in, it’s that FYPs everywhere are dominated by Glastonbury and Roe v Wade commentary – sometimes at the same time. The mix of festival culture and the systematic suppression of female rights. The battle for freedom is live on TikTok. Post the...

This content is for Academic Programme, Consultant Free Trial, and Enterprise members only.
Login Join Now

Miranda Hart’s “bad bitch” goes viral and feral girl summer hits Radio 4: TikTok weekly roundup

Sun’s out, fun’s out. Millions of TikTokers have feasted themselves on Miranda’s version of the TikTok audio “Bad B*** Genre”. Jo Brand and her daughter Maisi got tattoos. Luke Millington Drake went on a posh walk in the park. Megan Marchant made a video about the fact that she had overtalc-ed her thighs in the...

This content is for Academic Programme, Consultant Free Trial, and Enterprise members only.
Login Join Now

TikTok food review culture: the influencers, the hotspot restaurants and how content is driving spend

TikTok is known for its love of food. In 2021, the platform caused a global shortage of feta when the community became obsessed with Baked Feta Pasta. Just look at the success of subtle chefs like Emily Mariko and our very own potato queen Poppy O’Toole. But TikTok also has the power to create hotspots. ...

This content is for Academic Programme, Consultant Free Trial, and Enterprise members only.
Login Join Now

Jack Wills launches three-day Ibiza creator house and Prince Louis wins the jubilee: TikTok weekly roundup

Who won the jubilee? It may have been all “thank you Ma’am” but on TikTok Prince Louis has 205 million views as users sought to mine the four-year-old son of the Duke and Duchess of Cambridge’s expressions for content – like Hello! magazine here. JubiLouis is the vibe. You know what isn’t the vibe? Liam...

This content is for Consultant Free Trial members only.
Login Join Now

Stranger Things season 4 takes over TikTok and a Mormon swinging scandal erupts: TikTok weekly roundup

It’s Jubilee week and the platform is divided. Creator Aidan is channelling Real Housewives of Melbourne’s Gina Liano and taking a break. There are those fitting a week’s work into three days and then there is Megan Clawson whose dad is a Beefeater. She lives in the Tower of London and dates a Queen’s guard so has plenty to say...

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now

TikTok launches new rap show and the TikTok Short Film winner is announced at Cannes: TikTok weekly roundup

Reasons to be cheerful this week? Munya Chuwawa’s living with Kendrick Lamar skit – probably the greatest tea-themed rap ever made. There’s a lot of music talk on the platform as TikTok launched a new rap show Oi TikTok, supported by JD Sports, in conjunction with its #rap tag. “A home for Rap music and culture, each Oi TikTok show will feature...

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now

Flash TikTok trend: welcome to Healing Girl Spring

“We always talk about Hot Girl Summer but can we first implement Healing Girl Spring?” asked TikTok user Dabby Gabby. Healing Girl Spring is emerging as the hot new topic of conversation on TikTok as the countdown to summer kicks off. It encompasses existing trends of “Healthy Girl” and “That Girl”, however, unlike the latter, Healthy Girl Spring...

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now

Influencer travel hotspots for summer 2022

With travel restrictions easing, influencers are packing their suitcases and jetting off. Holiday figures might not have returned to what they were pre-pandemic – The European Travel Commission predict the arrival of tourists will be 20% below what it was in 2019 – but people are itching to get away, whether that’s on a cosy staycation, international...

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now

Bobbi Brown reacts to negative influencer reviews and TikTok hits $840 million for in-app revenue across Q1: TikTok weekly roundup

Move over Francis Bourgeois, there’s a new train influencer on the platform – over 7 million people have watched lifestyle vlogger Rosie Londoner take the Belmond Pullman with her family. And on that note, this week’s roundup can begin. It’s been the usual mix of drama and joy; people leaving their lives and brands biting back. Let’s begin...

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now

Everything you need to know about SpiritualTok

If you’re scrolling through TikTok, chances are you’ve come across SpiritualTok, a thriving community that live streams tarot readings and shares educational videos on crystals and candles. Manifesting, witchcraft, astrology and tarot all became trending topics with the rise of spirituality on TikTok since the first lockdown in 2020. Most recently a new discussion has seeped into

Read More…

The Wagatha Christie courtroom drama goes viral and 10 Downing Street joins the platform: TikTok weekly roundup

There’s been a lot of libel action on the platform this week. Who knew that defamation could have such traction? Joining Johnny Depp and Amber Heard in the court of TikTok this week is the Wagatha Christie trial between Rebekah Vardy and Coleen Rooney. Jim Waterson, media editor at The Guardian, joined TikTok specifically to report on the drama....

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now