fbpx

Daisy, Daisy, Daisy: Inside Marc Jacobs Fragrances’ influencer strategy for its signature product

Posted by Caroline Edwards in Case studies

8 months ago

Marc Jacobs Fragrances hosted a joint TikTok Live with influencer Hana Martin in June 2023 – the first of its kind for the luxury brand but by no means its first step into influencer marketing. The digital event involved a live product reveal and showcased its new single-use fragrance capsules, Daisy Drops. The brand also…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial