Daisy, Daisy, Daisy: Inside Marc Jacobs Fragrances’ influencer strategy for its signature product

Posted by Caroline Edwards in Case studies

8 months ago

Marc Jacobs Fragrances hosted a joint TikTok Live with influencer Hana Martin in June 2023 – the first of its kind for the luxury brand but by no means its first step into influencer marketing. The digital event involved a live product reveal and showcased its new single-use fragrance capsules, Daisy Drops. The brand also…

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